PLATFORM OVERVIEW · 2026

Fotorivals

Photos go head to head. The public decides.

fotorivals.com

What Fotorivals is

A gamified photo-rivalry platform: people enter photos into challenges, the public votes, and winning becomes a game worth coming back to. Built on 15 years of iGaming experience in what keeps players engaged, applied to the photos people already take every day.

How it works

01

Shoot

Anyone with a phone or a camera joins a live challenge.

02

Rival

The photo is entered against others in the same challenge.

03

Vote

The public votes. Every vote is a visit and a share.

04

Win

Winners earn prizes, rank and recognition.

The game layer

Six ranks

A progression ladder from Shooter up to Rivals Elite.

Focus Points

An in-platform currency earned by playing and voting.

Badges and missions

Daily and weekly missions, with a badge set to collect.

Traction so far

13,000+

organic users

Visit Malta

Partner of the Malta & Gozo Quest 2026.

Somersby

Summer campaign, August to September 2026.

FreeHour

Capture Your Freshers, 5 October to 15 November 2026

A branded challenge

The brand sets the theme and the prize. Fotorivals runs the contest.

Content from real customers

Every entry is a photo of the product, place or moment, made by a fan.

Reach through voting

Entrants ask friends to vote, which carries the campaign beyond the brand's own audience.

Campaigns run with the brand in the visual lead and a Powered by Fotorivals credit.

FLAGSHIP EVENT

Malta & Gozo Quest 2026

A photography competition that turns a destination into the playing field, with staged challenges, scoring and judged categories.

5

Days

19–23 October across Malta and Gozo.

€11,800

Prize pool

1

Partnership

Visit Malta.

Where it can go

Destinations

The Quest format, repeated with other tourism authorities.

Brands

Seasonal challenges for consumer brands and retailers.

Campus

Student challenges run with youth media and schools.

Weddings

A private mode where guests compete for the best shot.

Sport

Rivalries between sports photographers of different countries.

Culture

Engagement campaigns for heritage, arts and public bodies.

How it makes money

Two sides, one platform: businesses pay to run challenges, players pay to progress.

A proven category

$34.8M

The value of the deal in which Zedge acquired GuruShots, a photo game.

WHAT FOTORIVALS ADDS

Head-to-head rivalry

Every photo has an opponent.

A B2B engine

Brands and destinations fund the challenges.

iGaming mechanics

Retention design from 15 years in gaming.

Who is behind it

Danny David, Founder & CEO

15 years in iGaming. Academically trained photographer.

Jamie Doneo, Co-Founder, Marketing & Product

Works in gaming in the UK.

Politetech, Development lead

Heads the engineering team in Vietnam.